Nagarathars are threatened by dwindling interest in entrepreneurship among its younger members.
If Indian companies do not understand the roots of India's culture and genius, they will not succeed
Will the next generation possess an even more internationalist outlook, and lose their Indian identities entirely? Will they continue to believe in a larger role for business in society and go beyond the boardroom to truly understand the Indian consumer, ask Geoffrey Jones & Vinay Sridhar of Harvard Business School.
